7 Jun

I was recently sent a new changing bag from JJ Cole. The Swag Bag in question is a mid-range everyday style, perfect for those fashion conscious mums on a budget.

The Swag bag is a cute hobo-style in low-key silver and black print, with essential across body strap for hanging from your stroller. Inside you will find all the necessary compartments required for your babies essentials – wipes, nappies, muslins, toys and snacks. There are also two insulated side pockets for bottles, as well as the baby bag-must-have – co-ordinated changing mat.

To keep your keys, phone and wallet to hand simply zip them up in one of the internal pockets. With a changing bag it is best to be organised and keep  everything in it’s own little section, so that you know exactly where it is. As with all baby bag brands,  JJ Cole understand just how important this is and provide ample internal space and compartments.

The bag is PVC and Phthalate free as well as being made from animal-friendly faux leather. For me, this is what makes JJ Coles changing bag stand out from other brands. None seem to be quite so environmentally or animal friendly….

In terms of looks the Swag bag is not up there with the likes of Sugarjack or Storksak. But I know that not every mum out there sees style as there number on priority when it comes to choosing a baby bag. Don’t get me wrong there is nothing wrong with The Swag’s looks, but it does look like a changing bag. In terms of price, quality and functionality you can’t go wrong. It doesn’t look that bad either, as long as it’s hanging from the right stroller :) .

You can JJ Cole’s changing bag collection online. You will find their Swag Bag here:


Jess x


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